SEO in the Age of AI Overviews: What Still Drives Organic Traffic (and What Doesn’t)

SEO in the Age of AI Overviews: What Still Drives Organic Traffic (and What Doesn’t) Search has changed. Ask Google a question today and you’ll often get a neatly written summary at the very top of the page, before you see a single blue link. For many searchers, that summary is enough, and they leave […]

Nobody’s Googling Anymore (And Your Marketing Team Should Be Worried)

Nobody’s Googling Anymore (And Your Marketing Team Should Be Worried) Think back to the last time you actually clicked a blue link on Google. Not scrolled past. Clicked.   If you’re struggling to remember, you’re not alone — and you’re also exactly the shift keeping marketers up at night right now. We Stopped Searching. We […]